Ecommerce website design is key to your success as a brand when you launch your own website. For many who start on marketplaces, you did not need to worry about getting traffic to your site or how to improve your purchase flow. Instead you could focus on what you sold, the descriptions and images on that marketplace. When you launch into your own ecommerce website you really need to learn a good deal about what makes a customer buy and how to find the customer in the first place. By focusing on your ecommerce website design you will find more improvement in your sales than adding more products. Why? Because if no one can find you online, no one can buy those products. If a customer hits too many walls trying to check out, they won’t.
3 Tips To Improve your Ecommerce Website Design
- Add a Blog. I know what you are thinking. You launched a website to sell products and not share information so why would you need a blog? The reality is that you need to traffic to your website and nothing makes it easier for you to get traffic than content. So how do you add content to your website on a normal basis to drive your website traffic? Answer, a blog. Yes, a blog where you can add content on a normal basis hitting the keywords your customers are searching on will go along ways to improving your ecommerce website design. You may feel this is extra work for you since you are already busy sourcing products, creating listings and shipping orders but if you want to compete with ecommerce, you need traffic. Add a blog, add content on a normal basis about the topic or niche around the products you sell and pick up the organic traffic to grow your business.
- Collect Emails. You will spend money to drive traffic. You will write a lot of content to get traffic. You will work hard on marketing to get brand awareness to get traffic. Now, not all of that traffic will be ready to buy from you the first time they meet you. This is where you need to be able to easily collect emails from your traffic. Make it easy for them to subscribe to your blog or newsletter. Provide a coupon if they sign up for your mailing list. All of the work you did to get traffic should result in something for your business. In this case, an email is as good as it can get since you can then use that for your email marketing to try and convert in the future. When you work on your ecommerce website design you want to make sure this call to action stands out. Incentivize if you can for your traffic to give you their email with a discount.
- Track your purchase path. You need to be able to look at the data related to your purchase flows. You should see when traffic hits a product page, are they bouncing or adding items to a cart. Are they adding items to a cart but not checking out. Are they getting to check out but not ultimately buying. You need to study your path and find out where any drops are taking place. Once you know this drop off place, focus all of your ecommerce website design time and energy to improving it. Customers expect a hassle free checkout. We are spoiled now and a single page checkout with one click is expected. If you get traffic that adds items to a cart, you should be upset at yourself when they drop and make it a priority to fix the glitch.
Learning what works and what needs improvement is critical to your ecommerce website design. You need to remember that your website is only powered by the traffic you generated. As a result, you need to improve your organic traffic with a blog. Try to convert that traffic somehow if not a sale, get an email for your marketing efforts. Add analytics to your website so you can see where your traffic is bouncing and focus on improving that constantly.
