Selling on Marketplaces

What you should know to be a Walmart Seller

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If you are looking to expand your online business, you may be consider becoming a Walmart Seller. Walmart since launching its own marketplace online has grown year over year. Often, to make it with ecommerce you really need to diversify where you sell. Each marketplace is different and has strengths and weaknesses based on the category of the product you sell, the type of product and overall style of the offering. If you are currently selling on Amazon for example, deciding to sell on Walmart should be a no brainer. If you are selling on eBay, you may need to review the guidelines for Walmart to see if it is the right fit for you.

How To Become A Walmart Seller

  • Your Seller Score Matters: To get approved as a Walmart Seller you do need to show that you have some history of success selling online. This is typically done by looking at your results on other marketplaces such as Amazon and showing what your current seller rating is on that channel. If you do not perform well on the channels you already sell on, this can hurt your ability to get approved on Walmart.
  • Product Selection and Reviews: Just like your selling history and seller rating, the products that you decide to sell and the reviews of those products will impact your ability to get approved as a Walmart Seller. If you sell products that consistently have bad reviews or categories of products that Walmart is not interested in carrying on their marketplace, this can lead you to not be approved.
  • Fulfillment expectations: These days consumers expect 2 day shipping or less when it comes to online purchases. As a result, Walmart does review how you plan to fulfill the orders for your products and what fulfillment location or provider you are using. If you cannot commit to a short fulfillment window, this can impact your ability to be approved. Meanwhile, if you decide to use Deliverr or a Walmart partner for your fulfillment it can increase your chances.

Once you have submitted your application to be approved as a Walmart seller it can take some time to get the formal approval. Once you have access to Walmart Seller Central the hard work of being successful on Walmart marketplace is not over. In order to make the most of the opportunity, there are a number of things you should do when it comes to your brand and creating your listings to make sure your products sell well.

Here are some tips to helping you sell more on Walmart marketplace

  • Quality Images: A potential buyer really wants to be able to see in detail the product they are buying. Make sure you use high quality images that are really clear and show off the product to improve the customer confidence in making the purchase.
  • Keep SEO in mind: Most marketplaces have a search feature which contains their own version of search engine optimization. With that said, keywords are always king. Make sure you write your listing titles and descriptions with keywords in mind. Write like someone will be searching to make matches and increase your chance of being found.
  • Watch your pricing: At the end of the day, with all things being equal, the cheaper price product will get purchased. If you are selling items that are already on the marketplace, be sure to watch your price and update as needed to be competitive.
  • Be responsive: Good customer support means better reviews for you and your products. Answer questions as they come in. Ship out your products quickly. Stay active in your business and over time your brand will grow a good reputation and that increases customer confidence in making their next purchase with you.

If you are selling online through your own shopping cart or on different marketplaces and looking to expand, Walmart is a great place to expand out to. They have established themselves with customers so are bringing in a lot of traffic and potential customers already. You may find that you are not being found in some marketplaces and by just creating the same product offer here, you get the buy.

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